Hybrid AI Member Assistant · Pilot concept

Bringing quiet members back — one conversation at a time

Meet Gigi, the GDV Express travel guide who re-engages dormant members right where they already are: a warm email, a frictionless sign-in, a benefit-rich site, and an assistant that finds a member-rate trip, books it, and keeps watching for the next one.

Meet Gigi See how it works
~1,500
dormant members in the pilot tier — active subscriptions, near-zero bookings
10–20%
guided in-chat conversion vs. 2–5% for a standard win-back blast
~$196K
modeled first-year revenue lift from the pilot tier
~$140/yr
to run — built in-house on the Claude API, no per-chat vendor fee
The value proposition

Re-engagement that ends in a booking

A standard win-back email asks for a click. Gigi turns that click into a conversation — and a conversation into a trip. Four things make it work.

Re-engage

Meet them in the inbox

A warm, personal email greets a quiet member by name and invites them to chat — no app to install, no new login to remember.

Book

Guide to the member rate

Gigi asks a few quick questions, surfaces real member-rate stays, and walks the member into checkout in a couple of taps.

Watch

Keep looking for them

Nothing perfect today? Gigi sets a standing request and messages the member the moment a matching trip opens up.

Built in-house

Ours to own and scale

Runs on our existing chat layer for about $140 a year. Prove it on the dormant tier, then scale the playbook to every membership type.

Forecasted first-year impact

A six-figure lift for the cost of a coffee budget

Modeling the ~1,500-member pilot tier at a conservative 15% re-engagement against in-house running cost.

~225
dormant members re-engaged and back in the funnel
~$45K
membership revenue retained through renewals
~$151K
incremental booking revenue from re-activated members
~$196K
total modeled year-one impact vs. ~$140/yr to run

Upside not counted here: warm members converting up to full GDV membership, and an always-on engagement layer that lifts distributor sales — without losing the human touch. Figures are illustrative.

The re-engagement emails

Four lifecycle emails, one destination

Each email is keyed to where a member is in their lifecycle — and every one leads to the same place: a conversation with Gigi. Switch between them below.

TriggerRenewal coming up
TriggerMembership expired
TriggerGone quiet
How-toUsing your membership
🔒 mail.gdvexpress.com

Live preview — use the tabs at the top of the frame to step through all four emails.

Meet Gigi · on the site

Right where members already are

One tap from the email and a member lands on the redesigned portal — with Gigi open in the corner, ready to find a member-rate trip, book it, and keep watching. It's the real thing: scroll the site, or chat with her right here.

🔒 gdvexpress.com

Live site — Gigi's docked bottom-right. Featured condos and every benefit at member rates, with the assistant a tap away.

Everything Gigi can do

Find me a tripAsks mood, who's coming and when, then surfaces member-rate stays and books one.
Show me what I've gotExplains the membership — what's covered and how member rates work.
How to use the siteA quick tour of condos, cruises, tours, hotels, cars and flights.
Billing & renewalConfirms the renewal date and locks it in — right inside the chat.
Watch for a matchSets a standing request and pings the member when the right trip opens.
Leave a reviewCaptures a rating and forwards it straight to Steve's Member Experience team.
Talk to a specialistHands off to a real person — a human is always a tap away.
Step up to GDXA no-pressure, soft path to the higher membership tier when it fits.
This is the pilot phase. The conversations above are scripted to prove the concept. Built out fully, Gigi handles free-form chat with members, many more topics, member FAQs, and live availability — the same playbook scaling across every membership type.